The VIP Art Fair, the unique cultural destination on the web, returns
with its second edition and provides access to key works from leading
artists to a truly global audience.
From 3‐8th February, work
from over 2,000 artists will be on view through presentations by 115
carefully selected galleries invited to participate. VIP connects all
audiences in real time to experience the art works and share what
they’ve seen. Scale has no bounds in the VIP Art Fair as galleries can
present intimate drawings to giant museum scale works in their booth,
allowing art enthusiasts from around the world to view them in larger
than life resolution.
Exhibiting galleries will present work in three
carefully selected areas (Premier – Emerging – Focus), so that visitors
can painlessly explore the exhibition according to their personal needs
and desires. At the same time they have the opportunity to follow
curated visitor tours and explore a Museums and Editions Hall and artist
and collector video series.
VIP Art Fair translates the experience of a traditional bricks-and-mortar fair to an online environment, offering infinitely faster and easier access, as well as more thorough opportunities to study and explore the artworld. And you don’t even need to leave home!
The inaugural fair (2011) was crowned with great success and confirmed there is a proven platform for galleries to interact with their clients in the digital space; the week‐long event drew an audience of over 40,000 visitors from 196 countries who spent more than an hour on the site viewing over 200 unique artworks. Following heavy investment in web platform and format, the VIP team feel confident they will be able to deliver a flawless, content‐rich experience to both exhibitors and visitors and that the technical issues experienced in 2011 due to high traffic volume will not be present this year. Additionally, VIP2.0 supports all web‐browsers, iPad and mobile devices.
VIP Art Fair has nine founding galleries that have continued their support for VIP 2.0. These include David Zwirner (New York), Galerie Max Hetzler (Berlin), White Cube (London), Gagosian Gallery (New York, London, Beverly Hills, Rome, and Athens), Hauser & Wirth (Zürich, London, and New York), Anna Schwartz Gallery (Melbourne and Sydney), Xavier Hufkens (Brussels), Fraenkel Gallery (San Francisco), and James Cohan Gallery (New York and Shanghai). For the full list of participating galleries you can visit HERE.
VIP Art Fair builds new technologies for dealers to connect with existing clients and to showcase available works by the artists they represent, for sophisticated collectors to connect with these galleries and for would‐be collectors to discover the art world, for students, educators, critics and curators to access contemporary artists and for the international art community to experience this cultural destination on the web.
Preview – 2nd February 3‐8th February 2012
Dates: February 3 – 8, 2012
Times: Begins at 8:00 AM EST on February 3. Ends at 11:59 PM EST on February 8
Location: online at www.vipartfair.com