i Support Greek Artists is a campaign we introduced after the onset of covid-19. It was immediately understood that art would be a sector to suffer heavy consequences from the pandemic and the art world – and artists in particular – were in for a testing period, one of unknown length for that matter.
We launched this campaign to promote Greek artists and help them navigate the new challenge. The campaign allowed the audience to buy art directly from the artists, without the customary mediation, thus resulting in direct support of them.
The action was perceived with enthusiasm.